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Success is not complicated; it is not magical, and it is not mysterious.

If you want to achieve true, lasting success in your life — the kind of success that will be the foundation for your life’s legacy — you need to master these 10 principles first.

1. Most People Will Never Be Successful.

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” -Jim Rohan

Sadly, although anyone can choose to become successful, most people never will.

This is because when it comes down to the final word, most people will choose comfort overgrowth. Ultimately, they see the price for true success and say, “no thanks.”

This is one of the most important characteristics of the “mediocre majority” — they are unwilling to trade comfort and stability for the pain of wild growth.

Success costs you.

To reach higher function, you must be willing to become a child again, to learn and grow in new avenues. You must constantly be willing to become a small fish in a big pond again.

Most people simply aren’t willing.

The simple truth is, everyone could become healthy, happy, and fulfilled, starting right now, as you’re reading this. It is a choice that is available at all times. Yet, most people never take it.

In the words of Warren Buffet: “That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.”

The choice to become 100% financially independent is available now.

The choice to have extremely rewarding and intimate relationships with your friends and family is available now.

The choice to become fit, active, and healthy is available now.

2. Evolving is Painful. That’s Why Most People Don’t Do It.

“Arrogant or critical people are often people with low self-esteem who are afraid of taking risks. That’s because if you learn something new, then you are required to make mistakes in order to fully understand what you have learned.” -Robert Kiyosaki, Rich Dad Poor Dad

Evolving is painful.

Becoming a better version of yourself requires time, energy, humility, and study.

Evolving means constantly becoming a child again. You must become a young, teachable student again, over and over.

3. The Obstacle is the Way.

“Within every obstacle is an opportunity to improve our condition.” -Ryan Holiday, The obstacle is the way.

The ancient stoic philosophers like Marcus Aurelius, Seneca, and Epictetus all ascribed to learning how to turn challenges into triumphs.

It was Aurelius, emperor of Rome who first penned the thought, “the obstacle is the way.”

4. Growth and Comfort Cannot Co-Exist.

“You can either step forward into growth, or backwards into security.” -Abraham Maslow

Growth means learning. It means working, doing, creating, resisting, failing.

Comfort means safety. It means stability, protection, pleasure, and feeling good.

5. Becoming Extraordinary Means Giving Up a “Normal” Life.

“If you want to live an exceptional and extraordinary life, you have to give up many of the things that are part of a normal one.” -Srinivas Rao

If you want to experience true success and become extraordinary, it means you must give up many parts of a “normal” life.

Nowadays, “normal” means a lot of things.

“Normal” means buying things you don’t need to impress people you don’t like with money you don’t have.

“Normal” means binge-eating an entire pizza while binge-watching an entire season of a TV show.

6. Willpower Doesn’t Work.

Most people are terrible at achieving goals.

As much at 92% of people give up on their New Year’s resolutions just a few weeks into January.

When asked, most overweight and broke people declare they would like to become fit and financially successful.

But they continue in their unhealthy habits and foolish financial decisions.

Most people are terrible at achieving goals because they rely on willpower to do so.

7. Consistency Beats Intensity.

“Long-term consistency beats short-term intensity.” -Bruce Lee

In 1974, boxer Muhammad Ali was scheduled to fight George Foreman. Foreman was considered by many observers to be the favoured to win the fight due to his superior punching power. He was stronger and more experienced than Ali.

Rather than try to match Foreman at his own game, Ali adopted a different tactic, which became famous in their “Rumble in the Jungle” fight. It was called the “rope a dope” technique.

During the fight, Ali put himself in a protected stance, put his back against the ropes of the ring, and let Foreman punch him relentlessly.

At the time some observers thought that Ali was being horribly beaten and worried that they might see him get killed in the ring.

But the ropes on Ali’s back allowed him to absorb the punches without taking a lot of damage. While Foreman exhausted himself fruitlessly attacking Ali, Ali was waiting for the moment to strike.

At the end of the 8th round, Ali knocked out Foreman and won.

8. Success Means Choosing Education Over Entertainment.

“Your level of success will rarely exceed your level of personal development, because success is something you attract by the person you become.” -Hal Elrod, The Miracle Morning.

Choosing to learn instead of being entertained is a trademark characteristic of successful people.

9. Everyone’s First Draft Sucks.

Most people want to be wildly successful on the first try. But this almost never happens.

Everyone’s first draft isn’t that good. That’s because we haven’t learned what “great” is yet. We are not able to produce great work without first producing a lot of crap.

10. How You Do Anything is How You Do Everything

How you do one thing is how you do everything. If you spend all day being bored, lazy, and irresponsible, you can’t simply “flip a switch” and become a truly responsible, disciplined, hard worker while at home, in your relationships, your finances, or your health.

Many people think they can compartmentalize their discipline and effort — working hard in some areas but not in others — but you can’t.

When one area of your life is suffering, all the other parts suffer. Conversely, when you develop one part of your life, all the other parts benefit too.